INTRODUCING THE HONEST TRUTH
As an Approved Driving Instructor, you’ll be only too aware that each year over 825,000 people in the UK pass their driving test and join the highest risk road user group – newly qualified young drivers. Although road safety teams within Local Authorities and Fire & Rescue Services are working hard to engage this vulnerable group in effective road safety education, reaching them can be a challenge.
Of course, during the course of their lessons, you will doubtlessly provide lots of the practical information and advice that will help them through the driving test and keep them from making many of the skill-based errors that could result in a collision. Yet despite the driving test focusing on skill-based manoeuvres, the vast majority of collisions involving new and young drivers aren’t as a result of poor driving skill. Causation factors are more likely to trace back to poor decision-making ability and understanding of the dangers faced by new drivers, such as distractions, fatigue and inappropriate speed.
As an ADI, you have a unique opportunity to reach every new driver at a key point in their driving career, when they are still in the learning frame of mind and receptive to new information. The Honest Truth (THT) is a road safety campaign that harnesses the power of your relationship with learners, by providing structured resources and guidance, helping you to quickly and easily deliver key road safety messages within the context of normal driving lessons. In short, THT is the road safety plug-in for driving instructors.
HOW IS THE HONEST TRUTH DELIVERED?
As an ADI, you will likely be under pressure from learners to get them through their tests as quickly as possible, so spending a lot of time on road safety education is not an option. Therefore, we’ve put together a delivery system that ensures vital road safety education can be conveyed effectively, within just a few minutes per lesson.
STEP 1 – SIGN UP
To become an Honest Truth ADI, simply sign up online via the website www.thehonesttruth.co.uk This will give you access to our brand new app, you’ll watch a short introductory film and training film with information on how to deliver the Ten Truths. Once you have completed a short verification quiz you’ll be good to go and start delivering THT to your pupils.
STEP 2 – TRUTH APP
The new Truth App the backbone of your delivery resource. Each truth is introduced with a two minute ‘truth video’ that your learner will watch at the beginning of their lesson. What order you deliver the truths in is entirely up to you. It may be that you deliver them according to a learner’s specific need or you may choose to have a theme of the week, the choice is yours. Once they have watched the truth video for that lesson you can use it as a topic for debate while they are having their lesson. Depending on which truth you are covering they may see the behaviour type displayed by another motorist, no better way than to discuss the risks there and then.
STEP 3 – THE TEN TRUTHS
Once you have registered a learner on the app you can deliver the ten truths to them seamlessly as part of a course of lessons. Each time they complete a truth you mark is as complete on the app. You can easily see which truths which pupil has completed. Once a pupil has completed all ten truths they become an Honest Truth Graduate and are automatically entered in to that months prize draw for some great prizes.
ADI PARTNER PACKAGE
Whilst we would like to be able to provide The Honest Truth free of charge, it costs money to develop these quality resources and ensure we are available to support ADIs and encourage learners to select an Honest Truth Parent ADI for their lessons. The cost is £7.50 per month, billed monthly and includes:
· Full access to the Honest Truth App
· Online training seminar
· Listing on THT ‘find an ADI’ database (searchable by postcode)
· THT partner ADI car sticker
· 50 THT branded Young Driver Guides per year
· 50 THT branded copies of Parent Guide per year
· THT Approved logos for use on your marketing material and website
· Co-branded THT promo film for website and social media
If you are an organisation or multi-car schools and interested in supporting The Honest Truth, please get in touch at info@thehonesttruth.co.uk so we can best assist you.
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