
Graham Hooper
Head of Driver Training Development, Driving Instructors Association · Grade A ADI · ORDIT registered trainer · Author
I help PDIs, ADIs and driver trainers go beyond the driving test. For more than 30 years I’ve worked in driver education, from teaching learners in North London to training instructors and trainers across the UK, and designing driver development programmes for organisations with up to 900 drivers.
My approach is client-centred. I use coaching, not just instruction, because lasting change comes from understanding, not compliance.
At a glance
30+
years in driver education and occupational road risk
25+
years developing ADIs and driving instructor trainers
900
drivers in the largest fleet programme I’ve managed
2
published books on coaching and driving instruction
My story
I have been a coach, mentor and trainer for most of my working life, and I’m now a grandfather with more than 45 years of experience to share, the good and the bad.
Before driver training I spent 17 years with the William Hill Organisation, becoming District Manager for around 20 betting shops in North London. It was one of the fastest-moving retail trades there is. It taught me how to build teams, deal with difficult situations and get the best out of people, often by making mistakes and learning from them.
Then I had children, and life changed. I qualified as a driving instructor in 1995 and my view of the road changed with it. I had been a reckless young driver and was lucky to have only a few minor crashes. Some of my friends were seriously injured, and one, Peter, died. His memory is part of my passion for road safety to this day.
Those early mistakes made me a reflective practitioner, and that has been the secret to everything since. For around 20 years I delivered National Driver Improvement and behavioural change courses for Hertfordshire, Barnet and Essex councils. I went on to build and run two driver training companies, The Big Red Fleet Company and Tri-Coaching Partnership, and to work alongside road safety researcher Dr Lisa Dorn as a Driver Metrics trainer.
Today I’m Head of Driver Training Development at the Driving Instructors Association and Principal Consultant at GJH Consultancy. My aim is simple: to share what I’ve learned, the successes and the mistakes, so you can become the instructor or trainer you want to be.
What I do now
Part 3 and Standards Check
Live Zoom presentations, full-day workshops and one-to-one coaching to help PDIs and ADIs deliver great lessons and pass with confidence.
Train the Trainer and ORDIT
Small-group, in-person courses in Ashford for ADIs who want to become trainers, or trainers who want to add to their toolkit.
CPD for instructors
National webinars, conferences and professional learning resources, including through my role at the Driving Instructors Association.
Fleet and road risk
Evidence-based driver development for organisations of 10 to 900 drivers, delivered through a network of associate trainers.
What people say
Hi Graham
I am familiar with transactional analysis and the theories behind. I find your way of explaining and using this tool in driver education very interesting. I am trying to implement the ideas in lectures for our DI students, but have not fully succeded yet.
Kind regards,
Nord University
Traffic section
Rolf Robertsen
Assistant professor
Hi Graham I have found all your emails very interesting and helpful,
I have now taken my standards check and with your help I got 47 points.
So just to say thank you and I am still learning a lot about how to promote go learning.
Looking forward to what comes next ,once again thanks
Antony
“ Today I attended one of Graham Hooper’s standards, check and part 3 training courses via zoom.
As always Graham delivers a fantastic and fun training session that is very informative and a worthwhile refresher too!
If you are a PDI or an ADI like myself needing to brush up on an upcoming standards check, I can’t recommend Graham Hooper’s one day course highly enough“
Kind regards
Kevin
Fantastic day, many thanks Graham Hooper. Thoroughly recommend this workshop to any PDI/ADI.
– Marshall HollisHi Graham,
My apologies for not getting in touch sooner. Please by all means use the statement below.
“After several attempts at sitting ADI Part 3 and failing, I was given Graham’s name by a colleague who stated that if Graham cannot get you through Part 3 then nobody can. I spent three days with Graham, about three quarters the way through the 3rd day I had the light bulb moment. A few days later I took the test and with a great sigh of relief I was given the pass that I had been looking for. Thank you Graham for your fantastic help.
Buckle up long post alert…. Having being a PDI for 6 months I was really struggling with everything, there was just something missing in my lessons and training! Can’t say how much I’ve spent on useless trainers and adis just in case my partner sees. I just didn’t “get it” and was on the verge of calling it a day thinking there was more to life than stressing about how rubbish my lessons felt to me, of course my pupils enjoyed them but I was coming away thinking I’m just surviving not actually learning. Then I came across route 51 and my initial thought was “here we go more wasted money but what’s a few extra hundred in the shrinking training account” well that few hundred pound was the missing link and a certain Mr Hooper! The course itself was invaluable but meeting Graham I learnt more in a few hours than I had this whole blasted journey, honestly could have cried. His way with words, teaching style was something I’d never experienced and it actually sat in my head for weeks. It made me actually like the career I’d chosen and he knew what would work for me rather than me giving him a role play lesson which doesn’t work for me. Anyway my thumb hurts but I passed my part 3 today and this wouldn’t have happened without Graham. I know it’s a massive achievement and I’m grateful but after time with Graham it’s made me realise actually the learning doesn’t stop there I need to aim higher and with further courses from Tri coaching that’s exactly what I’m going to do!
Graham Martin Sandwich, Kent
Jun 13, 2022
Thank you for all your help Graham you are an excellent teacher. Just passed my check test and got a Grade A again.
Walter
Feb 26, 2020
“Would like to say thank you to Graham Hooper for his training with me. I’ve only done a couple but today I passed my standards check on my first attempt with the highest score I’ve achieved so far. Just shy of an A, but onwards and upwards and I’m looking forward to continued training and development 🫡💪🏻”
– Troy RussellI was lucky enough to book an additional one to one session with Graham, and had the benefit of his truly extensive knowledge. I gained so much from the webinar and can’t praise its approach enough. Needless to say I passed my Part 3.
– Nik MoemkenThank you
Really enjoyed it. Great to connect with everyone and get some more information and support on this journey
Graham Hooper is an excellent trainer, I passed my ADI Part 3 first time due to his motivation and effective coaching. Thank you so much
Mr Mijanur Rahman Kent
Aug 10, 2022
Mark from Forest hill south east London, my trainer was graham Hooper i look around a lot for the right trainer to help me learn how to train PDIs on train the trainer course, Graham was recommended to me from a friend in the driving instructor industry. His training was perfect all laid out and planed over the four days and also to suit my learning needs and i had lots of needs to break down any misunderstandings on my part because id hadn’t done any training since passing my part 3 eight years ago so i was in driving instructor mode for a while, i could not get my head around things .But with grahams training and 20 years experience and guidance I felt i had the confidence to go forward an train my own PDIs. If your looking for any training i can highly recommend grahams training enough
The training you get is 5 star I’ve just passed my Ordit inspection with no Unsatisfactory faults I no way thought this was Possible for myself. just like to thank you all for your help I’m also looking forward to training PDIs and ADIs
Mark Sefton
Mar 12, 2019
kind regards
Mark Sefton ADI
I want to say that Graham Hooper has been a major factor in supporting me to achieve my goal. With his encouragement, candour and humour, he has been instrumental in successfully giving me great career. CPD is key in this industry
– David Gilbert ADIAfter a number of years contemplating about becoming a Driving Instructor, I finally took the bull by the horns and started to look around at my options. There are so many different options, prices and driving schools out there, some good and some not so good, it can be quite daunting!
My choice in the end was to train with an independent trainer Graham Hooper, who was recommended to me as ‘one of the best’. Training with Graham was indeed, one of the best decisions I have made.
One of the positive sides to learning with an independent instructor is that there are no ulterior motives to the training. During or after you have qualified, you have the option to decide if this is the route you still want to go down, without being tied into any lengthy contractual agreements.
I really liked the way the training worked! It’s not a tick box teaching method but real learning takes place. I learnt real skills in my driving and training abilities and not just parrot fashion methods.
Graham is easy to get along with, clean, reliable, well presented, knowledgeable and professional about all aspects of the training. He takes the training seriously and has a compassion for the safety of all road users, in his seriousness, he still managed to make the learning enjoyable.
During the training Graham was quick to establish my ability to learn and how I learnt best. He encouraged me in every aspect of my learning ability, enabling me to understand key ways to help others in their individual learning abilities. He has always been supportive and never put me down for things that I didn’t know, got wrong or not understood, but helped me to understand the whys and wherefores. His ‘driver training’ knowledge never ceased to amaze me, but was never lewd over me, making me feel inferior or inadequate. His manner was always professional but real, treating me as an individual not comparing me with others abilities or inabilities.
Graham was always willing to go the extra mile to help me with the training, when I needed it, giving me sound advice which was suitable to my training needs. Even now I am a qualified ADI, he remains supportive.
I would recommend Graham Hooper as an amazing driver trainer, with the ability to adapt his training to each individual’s needs. He gives his best and therefore you achieve the best. It certainly worked for me! It was amazing to pass the exam with a greater knowledge and understanding not just a pass certificate!
Thank you to Graham for a great workshop on the 4th September.
What a lovely, comfortable atmosphere on the zoom session, I felt happy to express my feelings and thoughts, and was able to get some great advice, not just from Graham, but from everyone.
The content was educational and direct, it kept my focus at all times.
I am now more aware of how I might come across to my pupils and have new tools to develop my skills.
I would highly recommend this to PDIs and ADI’s, even if it’s just to update your skills.
Many thanks
I thoroughly enjoyed the last 2 days. You made the ‘role play’ so much more achievable than I expected. Much of it was not what I would call ‘role play’.
You broke down the teaching and practice for our PDIs into very manageable chunks that made sense and that I can see myself doing with my PDI then building them up to the full routines.
Altogether a well worthwhile 2 days.
Thanks again
Thought-provoking and challenging in all the right ways. The Group Coaching Course has left me with a lot to reflect on, but I feel more confident about taking steps towards my goals. Thanks Graham and my fellow participants.
Lin Webb Kent
May 19, 2021
Had a great constructive lesson recently with Graham.
Graham very quickly identified a learning development in my training and after just 1 hour I had new skills to help me give learning opportunities to pupils.
Graham was absolutely amazing the whole time. Sessions were fun and enjoyable while ensuring that learning was taking place. Graham’s technique of delivering the course as a whole package works so well. We didn’t focus on the different ADI tests, he focused on helping me become a driving instructor. Which meant learning all aspects from the beginning. Would highly recommend to anyone looking into becoming an ADI.
– James Smith Folkestone>> Hi graham,
>>
>> Hope all is going well. Don’t faint – yes it’s me lol 😀
>>
>> I had an unbelievable conversation with a lady I knew from years ago, found out she had just become an ADI And I just had to pass this on.
>>
>> On approaching her SC her trainer informed her that she shouldn’t expect to pass first time. Also her first one or two years she would be **** instructor and would get through a lot of learners.
>> What a world away from training with yourself !!
>>
>> Jenny
Hi Graham
I would like to take this opportunity to thank you for the great ADI Part 3 training I had with you, it fitted to my needs perfectly and help me pass my ADI Part 3 test.
I would be recommending your services to any one that is going to take any ADI test.
Once again Thank you for all your help.
Regards
Pepi
I contacted Graham after failing my first attempt at part 3. Graham provided me with all the support i needed and coached me with 1-2-1 meetings. Graham was an excellent listener and has immense experience and knowledge. He could easily help anyone get an A grade. I had a lot going on in my personal life during this time and Graham helped me to stay focused and develop my skills further. I can’t thank him enought for what he’s helped me achieve in such a short period of time. He’s always smiling and helps wherever possible. I couldn’t have done this without him and he’s an irreplaceable asset to the industry.
– Sameela Bibi ADIHi, I completed the train the trainer course. What did I think of it? Well wow, so open and informative, easy to follow, (well sometimes 😂😂) well presented confidence building to help you become a train the trainer. Graham is a great coach, picked up more than just the course training. Thank you.
– Prab ChauhanHello Graham,
Thank you for today, I thoroughly enjoyed it and found the course very informative. I look forward to meeting you again in the future.
I attended a course run by Graham which helped me prepare for my first standards check. Being an ADI himself with many years experience, he was able to allay any fears I had, by explaining exactly what the examiner was looking for, which in turn, allowed me to go into my standards check with more confidence than I would normally have had. I found the course not only informative, but relaxed and very informal.
Definitely found today beneficial, lots of good content, and the experience share from both yourself and others was great.
The course was pitched well, so that everyone could be included. The range of experience ran from 30 years to a few months but at no point did I feel I couldn’t or wasn’t included being the least experienced. Your personality definitely made for a more enjoyable course and i always felt engaged.
I felt everyone had time, chances and every opportunity to ask questions, share their views and at no point feel rushed.
Enjoyed the break outs, perhaps even feeling that one more could have been beneficial to keep everyone involved and thinking.
Shall definitely be looking at other courses to book onto, thanks once again.
I attended an online SC/Part 3 workshop yesterday and thoroughly enjoyed it. Graham’s delivery style is right up my street – direct and to the point (with no flannel).
Everyone was given time and space to speak without fear of looking or sounding foolish and breakout rooms allowed a chance to share thoughts and ideas with other ADIs & PDIs, which was a really positive experience, as was the workshop as a whole. 5*
Hi Graham,
Just want to say thankyou for everything over the last 2 days. I’ve learnt alot and really excited to put it into practice.
Qualifications
Instructor and trainer
- DVSA Approved Driving Instructor, Grade A
- DVSA Special Driving Test for Driving Instructors (the Cardington Special Test), passed with no faults
- ORDIT registered trainer (2005 to present)
- DIA Diploma in Driving Instruction (2001)
- BTEC Diploma in Advanced Driving Instruction (2002)
- DIA Registered Classroom Teacher (1999)
- Advanced Certificate in Adult Education (2004 to 2005)
Coaching
- University of East London, Coaching for Driver Development (2009)
- University of East London, Evidence Based Coaching (2010)
- BTEC Level 4 Professional Award in Coaching for Driver Development (2013)
- Fellow of the International Authority of Professional Coaches and Mentors (2021 to present)
Advanced driving
- RoSPA Gold and RoSPA Diploma in Advanced Driving
- Institute of Advanced Motorists (1997 to present)
Fleet and behaviour change
- SAFED Trainer, Trainer of Trainers and Assessor (2006 to 2007)
- Driver Metrics Trainer and presenter, working alongside Dr Lisa Dorn at Cranfield University (2009 to 2021)
- Senior Instructor and Classroom Presenter, National Driver Improvement Scheme (1999 to 2014)
- Classroom Trainer, Essex County Council Speed Awareness Programme (2005 to 2015)
Publications
- Coaching for Driver Development
- The Complete Driving Instructor Guide
- Professional development series on DVSA Part 3 and Standards Check competencies
Career
- 2023 to present: Principal Consultant, GJH Consultancy
- 2023 to present: Head of Driver Training Development, Driving Instructors Association
- 2010 to 2023: Managing Director, Tri-Coaching Partnership Ltd
- 2006 to 2010: Managing Director, The Big Red Fleet Company
- 1999 to 2014: Senior Driver Improvement Trainer, Hertfordshire, Barnet and Essex councils
- 1995 to 2005: Approved Driving Instructor (BSM, independent, AA)
- 1978 to 1995: District Manager, Mecca Bookmakers / William Hill Organisation
- Also: Director of PDIADI.com (since sold)
Away from work
I’m a family man, a father of two and a grandfather. We enjoy dog walks, theatre trips, social gatherings and holidays together. I keep active with the gym, swimming and walking most days, play golf, and love watching my son play football.
Let’s talk
Whether you’re preparing for Part 3, facing a Standards Check, thinking about becoming a trainer or looking for fleet driver training, I’d be happy to help.
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